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why an optimized google my business is vital You need to have an optimized Google My Business (GMB) profile if you want to be seen by consumers searching for the products and services that you offer. The profile displays your products and services in a carousel-like fashion. It allows you to add images, descriptions, and calls to action.

Posts increase the number of actions taken by consumers who find your Google My Business profile

In order to increase the number of actions consumers take when they find your profile, it is imperative that you optimize it with a variety of relevant posts. Posts on Google have a higher intent than posts on other platforms. A post that is well written and contains a clear call to action will make your profile stand out from other local businesses. Google My Business displays metrics for how many times your business profile has been viewed by customers. This number is based on a variety of metrics. This includes the number of times customers have looked up your business by name, category, or brand, and the number of times they visited your profile. In addition, it also displays how many photos have been viewed. Posting upcoming events to your GMB profile can help your profile rank for events in your local area. You can also make use of the “What’s New” feature to highlight new content or updates to your business. The best way to use this feature is to post limited-time offers, such as a coupon code for a free pizza. Be sure to note that these posts will automatically expire after 7 days.

Photos increase the number of actions taken by consumers who find your Google My Business profile

If you are looking to increase the number of actions taken by consumers who come across your profile on Google, adding photos to your profile is a great way to do so. According to Google, businesses with photos receive 42% more requests for directions on Google Maps and 35% more click-throughs to their websites. Photos are also featured more prominently in search results. To add photos to your profile, go to Google Business Profile Manager and click on Add Photos.

If you run a restaurant, adding photos of your dishes, menus, and dining room will help attract more consumers. Moreover, it is recommended to upload photos that show your restaurant’s interior and exterior. In addition to photos, you can also include a cover photo and logo. You can choose photos from your Business Profile album or upload your own.

While it’s natural for happy customers to upload pictures of their experiences, you should also add your own photos to Google My Business profile. Uploading photos helps potential consumers envision their experience at your business and increases engagement and trust.

Workflow with Google

Date: August 30, 2022
Author: JB Barnes
Source: Tango

1. Click on Add photo

Click on Add photo

Videos increase the number of actions taken by consumers who find your Google My Business profile

Videos have the power to stand out in a sea of similar profiles and increase consumer engagement. Videos are more likely to pique consumer interest than images, and can be used to answer frequently asked questions and educate customers. They can also be used to demonstrate the uniqueness of your business.

Google My Business allows customers to add content and videos to their profile. However, administrators must monitor this content and flag videos that are offensive or otherwise inappropriate. Videos are uploaded as posts and are not hidden under photos. They will appear in the knowledge panel.

Including videos on your Google My Business profile can increase your business’s local visibility and attract more customers. Videos also help to improve SEO content. Since Google’s algorithm rewards websites that offer unique content, videos can have a major impact on your website’s search engine rankings. Consumers want to see what makes your company special, and videos can be a powerful way to do that.

Categories increase the number of actions taken by consumers who find your Google My Business profile

A business owner can use Google My Business to promote their business through various ways. For instance, businesses can list their products and services in a category that is relevant to their industry. Moreover, businesses can also include a reservation button to attract customers. However, to maximize the effectiveness of this feature, business owners should ensure that all the sections of the profile are filled with relevant information. This way, consumers will be able to discover the unique selling points of your company.

An optimized Google My Business profile can also contain a category-specific feature that helps consumers find the product or service they are looking for. For example, a restaurant can add a menu or a booking button, while a hair salon can list information about how to treat curly or thin hair. These features are included in the section of the Business Profile that appears in the top of the search results.

Be 1 Solutions is the digital marketing company you’ve been looking for. We are thrilled to work with local small businesses in the Austin area needing to enhance their digital presence and gain more customers. Our offerings include website design, Google My Business optimization, local SEO, and much more.

Book your 15 minute meeting today!